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如何获取广告Creative的Facebook洞察数据

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我试图获取Facebook广告系列的报告数据,广告系列有3个广告,3个广告,每个广告有3个adCreatives . 请任何人帮助我获取adCreative特定见解数据 . 我尝试使用图形API探索我没有得到adCreatives的数据 .

使用params进行的调用是:https://graph.facebook.com/2.9/campaingId-XXXX/insights?fields=impressions,clicks,ctr,ad_name,adset_name,cpc,cpm,cpp,campaign_name,ad_id,adset_id,account_id,account_name&level=ad&metrics=ctr&limit=10

例如:来自Graph API资源管理器的响应

{
  "data": [
    {
      "impressions": "30",
      "clicks": "1",
      "ctr": "3.333333",
      "ad_name": "I Ad",
      "adset_name": "I Ad Set",
      "cpc": "0.03",
      "cpm": "1",
      "cpp": "4.285714",
      "campaign_name": "Campaign.act_xxxxxxx",
      "ad_id": "xxxxx",
      "adset_id": "xxxxx",
      "account_id": "xxxxx",
      "account_name": "Test Account From test",
      "date_start": "2017-04-17",
      "date_stop": "2017-05-16"
    },
    {
      "impressions": "28",
      "clicks": "0",
      "ctr": "0",
      "ad_name": "H Ad",
      "adset_name": "H Ad Set",
      "cpc": "0",
      "cpm": "1.071429",
      "cpp": "3.75",
      "campaign_name": "Campaign.act_xxxxxxx",
      "ad_id": "xxxxxx",
      "adset_id": "xxxxx",
      "account_id": "xxxxxx",
      "account_name": "Test Account From test",
      "date_start": "2017-04-17",
      "date_stop": "2017-05-16"
    },
    {
      "impressions": "29",
      "clicks": "2",
      "ctr": "6.896552",
      "ad_name": "G Ad",
      "adset_name": "G Ad Set",
      "cpc": "0.025",
      "cpm": "1.724138",
      "cpp": "8.333333",
      "campaign_name": "Campaign.act_xxxxxxx",
      "ad_id": "xxxxxx",
      "adset_id": "xxxxxxxxx",
      "account_id": "xxxxxxxx",
      "account_name": "Test Account From test",
      "date_start": "2017-04-17",
      "date_stop": "2017-05-16"
    }
  ],
  "paging": {
    "cursors": {
      "before": "MAZDZD",
      "after": "MgZDZD"
    }
  }
}

1 回答

  • 0

    你弄错了 . 每个广告只有一个广告素材 . 您在列表中看到3个项目,因为您在广告系列一级查询 . 所以基本上你有1个广告系列3个广告和3个广告 .

    1个广告素材可用于多个广告,但一个广告一次只能使用一个广告素材 .

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